Tracey Webster is CEO of the Enterpriseroom, a specialist transformation consultancy that assists companies across a range of industries to develop and implement high impact, sustainable enterprise and supplier development, supply chain, economic inclusion and community outreach solutions. Tracey has spent the past 20 years starting, innovating, scaling and building sustainable organisations.  She has worked in London, USA, South America, Southern, West and East Africa, she has developed an exceptional network of leaders and entrepreneurs spanning these continents.

Prior to Enterpriseroom, Tracey held the position of Executive Director at the African Leadership Institute. Over and above the day to day operations, Tracey developed the brand architecture for The African Leadership Institute to position it as the premier centre of knowledge and thinking on leadership in Africa.  The Institute’s Flagship programme is the Archbishop Desmond Tutu Leadership Fellowship, which builds the capacity and capability of the cream of Africa’s emerging leaders spanning a multitude of sectors across the African continent.

Prior to that, Tracey held the position of Chief Entrepreneurship Officer (CEO) at the Branson Centre of Entrepreneurship. It was founded by Sir Richard Branson to create a launch-pad for aspirant South African entrepreneurs. Tracey developed a “Life Cycle” for Branson entrepreneurs which included hands on practical training, mentorship, access to networks, markets, resources, industry networks and masterclasses. During her 3 year tenure, 483 business spanning 21 industries attended the Centre which resulted in significant revenue growth and job creation in each business. She connected entrepreneurs to investment opportunities and supply chain contracts, while advocating for improvements to the regulatory environment for SME’s to the then Finance Minister, Pravin Gordhan.

Prior to entering the world of enterprise development, Tracey was a social entrepreneur, well known for her role in the Starfish Greathearts Foundation, dedicated to the plight of orphaned and vulnerable children across South Africa. She is its founding member and served as its CEO. Under her leadership, Starfish supported 22,000 orphaned and vulnerable children across South Africa with education, health, food and psycho-social support.

Prior to Starfish Tracey worked for Deutsche Bank London, in Global Markets in the origination team for commercial paper and eventually as their investor relations specialist. Tracey has used her corporate experience to professionalise and change the perception of the NGO sector in South Africa.